Change is a funny thing. It tends to freak people out a bit. As human beings, we tend to resist change because we fear the unknown. But sometimes, change is exactly what we need. It gets us up. It gets us working. It makes us uncomfortable. Those are all good things.
As many of you already know, Megan and James Photography began a few years ago as Invisible Image Photography. Megan was the one doing most of the work to maintain and run the business on a daily basis. But there was a problem. She was getting burned out. She is a wife, a mom, a home educator, and a photographer...in that order. Photography started as something fun to do, but was quickly becoming something she dreaded. The joy was waning. Not because she didn't love it anymore. She was running out of steam.
Going into 2016, we knew something had to change if this passion for taking timeless photographs was going to continue. We felt like we were headed for a cliff and unless we did something different, she would soon fall off that cliff and give up and leave photography behind for good.
So after many discussions, over a more than a few glasses of wine, we decided a couple things:
1. We needed to invest in ourselves and our business. And we aren't talking about getting more gear...although that will come! We were talking about investing in this endeavor and learning what it would take to be successful. Photography businesses, like most small businesses, fail within the first three years. Invisible Image Photography was coming up on that three year mark and we could feel it. That's when we decided to get some help. Enter Amy & Jordan. We sent them an email and inquired about attending one of their workshops. Not everyone can say they live in the same city as two of the most gifted and amazing photography educators in the country, but we can! So we went for it. The hardest step was just writing them. We didn't hold back. We were open and honest and kind of put our hearts out there. They wrote back and told us their January workshop was full but we could attend in April. A week later, they had a cancellation in their January workshop and they remembered us. So we dropped everything so Megan could attend and we sure are glad we did. It was one of the best things we could have done to invest in our business and we will be forever thankful for the experience!
2. Megan needed help. Not because she's not super awesome, but mostly because she's human and has limitations. Despite our best efforts, we can't do it all, and Megan is no exception. This is where James comes in (and since James is writing this, I promise this will be the last time I ever refer to myself in the third person)! Many of you who have followed Invisible Image Photography have asked, "What exactly is up with Megan and James Photography? What does James DO exactly?!" Well here's your answer. Like Megan, I have a love for photography. I have spent the last few years learning to operate a "big camera," mostly taking pictures of landscapes and night skies (which I still love to do and might just do a blog post on someday). But, taking pictures of beautiful people is still a bit new to me; I am learning, but I can't wait to learn more! Most of what I will be doing, however, is all that business-y stuff that Megan just didn't have time for. I have taken over managing all of our social media accounts, client interactions, scheduling, and website maintenance. Megan remains the creative force (she's way more talented than me anyway!) behind Megan and James Photography and will continue to provide our clients with the radiant, joyful, authentic images they have come to expect from Invisible Image Photography!
3. Finally, two are better than one. Megan and I have been married for more than a decade and have done everything together. We believe in marriage and committed on our wedding day to spend our lives together, "till death do us part." With photography being such a big part of our lives, it just felt a little weird to have something so important be so separated. Invisible Image Photography was "her thing" and taking pictures of landscapes and using social media was "my thing." It just didn't feel right. We both felt like we were missing out on a big part of the other person's life and we felt like we were being a bit inconsistent with the vows we made almost 12 years ago.
So going forward, you can expect a lot to be different, but a lot will remain the same. As I stated earlier, we are still completely committed to providing our clients with timeless, radiant, joyful, and authentic photographs that convey the adoration we feel for the ones we love. That will always be the same. As we transition into this new venture, we will do our best to provide our clients with amazing content here on our blog and on our social media accounts. We genuinely love what we do and love serving our clients, and we can't wait to continue to do that...together.
So there you have it. Over the past four months we have changed our name, rebranded our website, shifted our vision on social media, and have learned A LOT about photography, business, and each other. We've had to deal with a lot of change. But you know what? Change doesn't scare us anymore. It's actually a bit thrilling. And do you want to know the best change of all? We get to serve you together. And that makes us happy.